MAKING OUR LOGO
Willow here. As you may know I am a local designer and illustrator. I am also behind the brand at Soldiers of Creation. I started at SOC as just a freelance designer that was hired by Amy to design the logo for her new company. After a few conversations we realized that working together I could bring so much more to SOC than just a logo. Instead I decided to stay on and help build the brand and over all feel and aesthetic of the company.
When designing the logo I wanted to take into consideration what Soldiers of Creation stands for and what it wanted to convey through this very important piece of the brand. The image had to be one that reflected SOC’s cause and mission for inclusion, education and creativity.
The idea behind the design was an image that evoked inclusion and connectedness through community. The logo started off with the image being a hibiscus flower. The reason behind the hibiscus is because the hibiscus flower is a very feminine flower that symbolizes female power and strength.
When designing the hibiscus logo I was running into a lot of issues and was having a hard time finding a happy medium between a realistic logo and one that could be versatile through multiple substrates. After a few failed tries I suggested changing from a hibiscus to a graphic flower shape that can be more subjective to the person viewing it. This also worked well because the SOC model had evolved to all peoples and not just female identifying.
When designing this new abstract flower logo, colour was very important. I decided to keep the original colour scheme from the hibiscus design because pink is not only a strong, bright colour but also symbolizes community. I incorporated used multiple shades of pinks and oranges to represent Soldiers of Creations diverse community with people from all walks of life.
Designing this logo was a very positive experience and the beginning of not only a beautiful community and organization but also a beautiful friendship.